
Marketing Specialist
Mariya Hammer,
Digital Marketing Expert
Marketing SpecialistWeb Designer
An independent Marketing Expert specializing in Growth Marketing, Content Marketing, SEO, PPC, Strategy & Analytics.
"I transform complexity into opportunity: decoding audience behaviour, refining brand positioning, and driving growth-led partnerships."
00+
Years of Experience
Digital Marketing
Boost your brand. Reach your goals.
With 10+ years of experience in Digital Marketing, I provide full guidance and support to accelerate your marketing performance. Backing every campaign with sharp market research and data-backed execution, I design growth strategies for your brand.
Individual Approach
Custom-crafted marketing systems built specifically to meet your revenue targets
In-Depth Research
Analysis of market, target audience, and trends to uncover hidden growth opportunities
My Experience
Digital Marketing Expert
HEAD OF MARKETING STRATEGY
HEAD OF SEO & Content marketing
Marketing Coordinator
My Education
MBA in Marketing & Digital Media
THE OPEN UNIVERSITY OF ISRAEL
Digital Marketing
Meta Business Suite
HubSpot & MailChimp
Hotjar & Microsoft Clarity
Google Ads Manager
SEO & Analytics
Google Analytics 4
Screaming Frog SEO Spider
Semrush & Ahrefs
Google Search Console
Turning Ideas Into Traffic
My portfolio features a wide variety of projects across different industries, showcasing my experience in boosting digital marketing performance.
Wellness App
Designed a full-funnel growth strategy for a wellness app. Refined customer segmentation, optimised onboarding, and introduced lifecycle marketing campaigns to improve acquisition, activation, and retention.
Results:
- Increased Premium subscriptions by 54%
- Improved trial-to-paid conversion by 33%
- Reduced Customer Acquisition Cost (CAC) by 27%
Wellness App
- Growth Strategy
- LifeCycle Marketing
AI Sales Platform
Built a growth strategy for an AI-powered sales platform by refining ICP segmentation, redesigning the customer journey, and implementing a content strategy tailored to every stage of the buying funnel.
Results:
- Increased Marketing Qualified Leads by 58%
- Increased Sales Qualified Leads by 36%
- Grew sales pipeline value by 46%
AI Sales Platform
- Content Strategy
- Customer Journey
Real Estate Platform
Designed a customer acquisition strategy for a digital real estate platform by optimising lead generation funnels, buyer journeys, and conversion touch points. Collaborated closely with product and UX teams to create a more effective property search experience.
Results:
- Increased qualified leads by 47%
- Reduced Customer Acquisition Cost (CAC) by 26%
- Increased lead-to-customer conversion by 31%
Real Estate Platform
- CA strategy
- Funnel Optimisation
SaaS Platform
Transformed a highly technical solution into a clear and compelling B2B offering. Developed a new positioning strategy, messaging architecture, and go-to-market framework that aligned marketing with the sales process.
Results:
- Increased demo requests by 41%
- Increased Marketing Qualified Leads by 38%
- Improved website conversion rate by 27%
SaaS Platform
- Go-to-Market
- Positioning
Digital Marketing Services
Building scalable, end-to-end marketing systems that convert qualified traffic into predictable revenue
Growth Strategy & Full-Funnel Planning
Analysing your market, understanding your audience, and building a multi-channel growth plan to optimise customer funnels and lower acquisition costs (CAC)
Performance Marketing
Launching and scaling targeted campaigns across Google, Meta, and Display networks. Through precise targeting and continuous A/B testing, I help maximise your ROAS
SEO & Content Strategy
Combining technical SEO with a targeted content roadmap to attract high-intent traffic and build long-term organic visibility
Watch Your Brand Grow
I am proud to share my clients' feedback on our work together.
Founder & CEO
Thanks to Mariya, we have a completely new marketing funnel, and it dropped our CAC by 35% while scaling revenue. She is extremely results-oriented.
Senior PR Manager
Mariya is the best! She aligned our PR campaigns with search strategy perfectly. As a result, our press releases started driving real traffic. She’s always nice and attentive.
Lead Product Manager
Super easy to work with and insanely reliable. Proactive, adaptable and owns a very deep marketing expertise.
Head of SEO
Mariya helped us fix our technical SEO issues in record time! A true professional, I was happy to work with her.
My Core Focus
I partner with ambitious brands and founders to replace marketing noise with clear, data-driven growth strategies. Whether you are launching a new offer or scaling an established market presence, I tailor solutions to your specific business goals.
In-house Marketing Teams
SEO, Analytics, Marketing Audit, Performance Marketing, Full-Funnel Planning
Independent Entrepreneurs
Personal and Business Brand Creation, Audience Analysis, Traffic Acquisition
BizDevs
SEO & Content Strategy, A/B Testing, Targeted Campaigns, ROAS Boost
Startups
Go-to-Market Strategy, Brand Development, Content and Marketing Startegy
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